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	<title>Business War and Competition</title>
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	<description>Latest News About Business Competition and Marketing Development</description>
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		<title>Personalized Online Car Insurance Quotes</title>
		<link>http://www.ontologicalwar.com/business-news/personalized-online-car-insurance-quotes-506.html</link>
		<comments>http://www.ontologicalwar.com/business-news/personalized-online-car-insurance-quotes-506.html#comments</comments>
		<pubDate>Wed, 22 Feb 2012 12:30:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business News]]></category>

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		<description><![CDATA[The online car insurance quotes you receive should be personalized so that they apply directly to you and are not general in nature. Using a reliable quote comparison website will certainly be beneficial, but you too will need to play a role in receiving accurate pricing. Fortunately, the process is quite simple and will only [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.insuranceswami.com/">online car insurance quotes</a> you receive should be personalized so that they apply directly to you and are not general in nature. Using a reliable quote comparison website will certainly be beneficial, but you too will need to play a role in receiving accurate pricing. Fortunately, the process is quite simple and will only take a few minutes of your time.</p>
<p>To receive accurate quotes, simply provide accurate information when filling out your quote form. It is the information that you provide that determines the rates you will be shown. Missing or inaccurate information could yield inaccurate results. This, of course, would be a waste of your time. By filling out the short form completely with the most current information, you will be ensured of being presented with personalized rates that apply directly to you.</p>
<p>When seeking online car insurance quotes, consider using a website that will allow you to access multiple quotes all at once. There is no longer any need to visit every insurance website and request quotes individually. Everything you need to know can be presented to you within minutes. It will be this information that allows you to make an educated decision about your car insurance purchase. In this market, paying too much for your car insurance should not be considered an option if lower rates are available.</p>
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		<title>Easy it is to start a Business Online with the Maximize Function Blog</title>
		<link>http://www.ontologicalwar.com/internet-business/easy-it-is-to-start-a-business-online-with-the-maximize-function-blog-503.html</link>
		<comments>http://www.ontologicalwar.com/internet-business/easy-it-is-to-start-a-business-online-with-the-maximize-function-blog-503.html#comments</comments>
		<pubDate>Wed, 22 Feb 2012 10:42:29 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogger (service)]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Corporate blog]]></category>
		<category><![CDATA[FAQs Help and Tutorials]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=503</guid>
		<description><![CDATA[Easy it is to start a Business Online with the Maximize Function Blog The function Blog on today so much versatility. It used to be when I started jamming awal2 blog, (to my knowledge) only for the media functionality of blogs vent, writing information, news, etc. And so develop by having a blog monetizing that [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Easy it is to start a Business Online with the Maximize Function Blog</p>
<p style="text-align: justify;">The function Blog on today so much versatility.<br />
It used to be when I started jamming awal2 blog, (to my knowledge) only for the media functionality of blogs vent, writing information, news, etc. And so develop by having a blog monetizing that most pundi2 to scoop up the dollar $ $ $. And this time, the blog was able to appoint the principals maximized small business/SMEs/SMALL, even housewives products (P-IRT) can also be marketed through the blog.</p>
<p style="text-align: justify;">There&#8217;s nothing wrong with those changes, depending on how we Tanganyika. Want to be spectators only, join the flow, or become a principal of flow changes.</p>
<p style="text-align: justify;">I became a Blogger Calls since the beginning of 2008. At first it was just a matter of sharing experience blogging, surrounding the activities and benefits obtained from blogging itself. In mid-2008 I started kategori2nya, a Blog for specified educational, Blog to Blog for writing, Used to Blog for business. Perhaps the terahertz is interesting to my share.</p>
<p style="text-align: justify;">Blog for business already I teach to many participants of the Training/Seminar/Workshop which has invited me. And as long as it did my theory always was wrecked when participants are asked, &#8216; what is a business that&#8217;s already up through Blog Mas Ale? &#8216;. Why is the Ark? because I am just a Perimeter, not a business. End of 2009 I started practicing what I preach, the result? Zero, the practice is not as easy as theory. But Amazingly, my students much success.</p>
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		</item>
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		<title>How to Sell it Through Online?</title>
		<link>http://www.ontologicalwar.com/internet-business/how-to-sell-it-through-online-500.html</link>
		<comments>http://www.ontologicalwar.com/internet-business/how-to-sell-it-through-online-500.html#comments</comments>
		<pubDate>Fri, 17 Feb 2012 10:39:37 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Online shopping]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=500</guid>
		<description><![CDATA[The Cause Of The Products Or Services We Don&#8217;t Sell For Sale Online Posted by Online Business Guru on October 15, 2011 The cause of the products or services we do not Sell Online. writing on the initial Sale, I never said that all products and services can be sold online. Still remember? Come on [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The Cause Of The Products Or Services We Don&#8217;t Sell For Sale Online<br />
Posted by Online Business Guru on October 15, 2011</p>
<p style="text-align: justify;">The cause of the products or services we do not Sell Online. writing on the initial Sale, I never said that all products and services can be sold online. Still remember? Come on open-open again the writing at the beginning of the post &#8230;</p>
<p style="text-align: justify;">In fact it is so, all products and services are in principle can be sold via online. None of the products and services that could not be sold online.</p>
<p style="text-align: justify;">Maybe you think with &#8216; disabled &#8216; is a category of products and services that are a bit difficult for sale online. Take the example of indiscriminate.</p>
<p style="text-align: justify;">How to sell it through online? Can be sold online? I will still insist on saying: can.</p>
<p style="text-align: justify;">Has been with the DUMPLING Online? Try goggling, was a product sold online. dumpling Mostly ordering Facebook. Orders are collected, the seller then drop off the roads fit Dumpling order.</p>
<p style="text-align: justify;">Well, now the problem is. When we&#8217;ve got merchandise, open online store, already selling via the Internet, it has been the practice of Internet Marketing and SEO. We even PUSH with social media &#8230;</p>
<p style="text-align: justify;">Then, it turns out products or services we have not SOLD or not SOLD. What is the cause?</p>
<p style="text-align: justify;">Where is the problem??</p>
<p style="text-align: justify;">The following causes of product or service we are not SUCCESSFUL When Sold ONLINE:</p>
<p style="text-align: justify;">1. still in process and you are impatient waiting for him.</p>
<p style="text-align: justify;">Internet Marketing and SEO takes time. Do you say, you make a website today, keep 2 days again have PRACTICE. Weight &#8230;</p>
<p style="text-align: justify;">You must wait for and faithful in the process. Moreover, your product is the product that IT is KIND of a LONG process of sales. Such as: houses, land, etc.</p>
<p style="text-align: justify;">2. Website/Online store you are not Known (not indexer) GOOGLE and other search engines.</p>
<p style="text-align: justify;">This is already clear. Most Consumers when buying products and services will conduct a search via a search engine first. Especially Google…</p>
<p style="text-align: justify;">3. your Website is well known But was ranked the LOWEST.</p>
<p style="text-align: justify;">At least the website/online store you must be in the top 10 rankings of GOOGLE.</p>
<p style="text-align: justify;">What is the mark? Website/Online store you hang out on page 1. It&#8217;s his mark &#8230;</p>
<p style="text-align: justify;">4. the Website and your promotion is LESS OBVIOUS/NOT CLEAR What Sells.</p>
<p style="text-align: justify;">Promotions and all the writing on the Website/Online store, on FB, Twitter etc should be clear on. What you sell &#8230;</p>
<p style="text-align: justify;">Lest anyone even know if you&#8217;re being guns for SALE, thought to regular blogging &#8230;</p>
<p style="text-align: justify;">5. No TRUST (the trust) of prospective consumers.</p>
<p style="text-align: justify;">All come to your Website, or read your ad on FB, Twitter or classified ads. But after reading it, there is no confidence of prospective consumers to buy from you.</p>
<p style="text-align: justify;">Many Online stores are less convincing. Impressed not serious SELLING. Check our website &#8230; yuk</p>
<p style="text-align: justify;">6. the price is too expensive.</p>
<p style="text-align: justify;">The price is too expensive. This requires a survey, the price of expensive it  see market, competitors and the availability of similar products and services in the market.</p>
<p style="text-align: justify;">Included in the calculation of the consumer is your service. Warranty, Returns the product etc.</p>
<p style="text-align: justify;">7. prospective consumers do not know what are the advantages to buy products or services from you.</p>
<p style="text-align: justify;">Are the benefits of your product? Why must purchase passes online? Why to buy through you? Is it good quality? Whether merganser while others are not? Is it cheaper? Whether your product is only one etc &#8230;</p>
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		<title>Start your Online Business From A Simple Way</title>
		<link>http://www.ontologicalwar.com/marketing-strategy/start-your-online-business-from-a-simple-way-495.html</link>
		<comments>http://www.ontologicalwar.com/marketing-strategy/start-your-online-business-from-a-simple-way-495.html#comments</comments>
		<pubDate>Sun, 12 Feb 2012 10:35:00 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Chania]]></category>
		<category><![CDATA[Dari]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[INI file]]></category>
		<category><![CDATA[Kali]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[wordpress.com]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=495</guid>
		<description><![CDATA[Start your Online Business From A Simple Start your Online Business From The Simple Way often see the friends who want to start an Online business experience fear. Afraid of what? Afraid to start &#8230; First, when I first selling via the Internet, I do not know anything. I was born as a blogger in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Start your Online Business From A Simple</p>
<p style="text-align: justify;">Start your Online Business From The Simple Way often see the friends who want to start an Online business experience fear. Afraid of what? Afraid to start &#8230;</p>
<p style="text-align: justify;">First, when I first selling via the Internet, I do not know anything. I was born as a blogger in 2007. Me, when it fell in love with a blogger who uses wordpress free. Instead of falling in love to the dude, but fell in love to blog &#8230;</p>
<p style="text-align: justify;">I see a good blog, he writes with so the Simple Way directly chat, and ask how to create a blog. I was just given out to open the wordpress.com when it. I can create a blog that is exactly similar with just sign up for free at wordpress.</p>
<p style="text-align: justify;">Easy, exciting me. It turns out after I register and enter wordpress.com, everything isn&#8217;t as easy as it seems.</p>
<p style="text-align: justify;">I asked further how removing the image on the right, how do I pull out the comments in the right column (now just found out his name widget!). I asked a lot of things via chat, do you know what the answer is she?</p>
<p style="text-align: justify;">&#8220;Learn yourself ya &#8230;&#8221;</p>
<p style="text-align: justify;">When you want to start Online business, start from the simple things.</p>
<p style="text-align: justify;">Don&#8217;t be too often see website people who are already good, starting only. Don&#8217;t be scared by the term SEO, Internet Marketing, Target etc. Get rid of all of the terms that are used to make you scared and not so get started.</p>
<p style="text-align: justify;">I was fortunate to start selling the first do not know anything. No fear, feel free &#8230;</p>
<p style="text-align: justify;">Create a simple website and start selling &#8230;</p>
<p style="text-align: justify;">While walking, start developing a website, if you need to start buying a paid website (dot com).</p>
<p style="text-align: justify;">Come up with a new service features on your website, give extra services for your consumers.</p>
<p style="text-align: justify;">Continue reading about  SEO, Internet Marketing, etc. Then practice and learn from the mistakes that you made yourself.</p>
<p style="text-align: justify;">I. New I realize now, when many similar questions asked people to me now.</p>
<p style="text-align: justify;">&#8220;What is a Widget?&#8221;, I immediately replied, &#8220;self-study Yes &#8230; go to Google!&#8221;</p>
<p style="text-align: justify;">2007 I study hard to make word press. Until finally at the end of 2007 I&#8217;ve started can make it, I even made a couple of blogs. Not content to stop there I provoke all the friends that I have known for Goes Online and create blogs.</p>
<p style="text-align: justify;">all invites  by creating a blog. For me when it&#8217;s really sophisticated, but frankly their knowledge that is it-that&#8217;s it.</p>
<p style="text-align: justify;">I would like to explain this, because it is related to our mindset when wanting to start an Online business.</p>
<p style="text-align: justify;">Well, in mid-2008 (roughly, I kinda forgot) there is a friend that promotion. Finally for the first time when I was selling a product via a free word press.com blog.</p>
<p style="text-align: justify;">I created his own blog for sales associate When I do not know I do not know SEO, Internet Marketing. Even the science I was just blogging aja. Free again.</p>
<p style="text-align: justify;">Day after day, I continue to campaign to make the writing on my blog. Until finally, I broke my first sale. And I feel a pay once. From this is where I started to learn more deeply and keep reading. Continue to practice and continue to develop the ability of self.</p>
<p style="text-align: justify;">I found the term SEO, Internet Marketing, Submit Blog, free classified ads, Social Bookmarking, etc. as well as the road.</p>
<p style="text-align: justify;">I read, I practice, I made a mistake, then I&#8217;ll fix it. Continue to be so until now.</p>
<p style="text-align: justify;">
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		<title>What Kind Of Products Are Good?</title>
		<link>http://www.ontologicalwar.com/business-news/what-kind-of-products-are-good-493.html</link>
		<comments>http://www.ontologicalwar.com/business-news/what-kind-of-products-are-good-493.html#comments</comments>
		<pubDate>Tue, 07 Feb 2012 10:32:27 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Bob Sadino]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Question]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=493</guid>
		<description><![CDATA[What Kind Of Products Are Good? Please read the previous article here: If Our Product is great, it&#8217;s a Small Business Marketing! The question is: a good Product That Products like what? There must be many answers to questions appear as above. There is an answer, a quality product no 1. There is an answer, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">What Kind Of Products Are Good?</p>
<p style="text-align: justify;">Please read the previous article here: If Our Product is great, it&#8217;s a Small Business Marketing!</p>
<p style="text-align: justify;">The question is: a good Product That Products like what?</p>
<p style="text-align: justify;">There must be many answers to questions appear as above.</p>
<p style="text-align: justify;">There is an answer, a quality product no 1. There is an answer, a cheap product, a product that a lot of buyers and a few rivals, there are no products on the market, the product with the TOP branding etc.</p>
<p style="text-align: justify;">What your answers are among the answers above? It is a general answer that circulated about a good product.</p>
<p style="text-align: justify;">But we are interested in papers that had been submitted by om Bob Sadino. A successful it entrepreneurs go crazy &#8230;</p>
<p style="text-align: justify;">One day, he asked, how NICE is that? PRODUCT criteria</p>
<p style="text-align: justify;">Bob Sadino replied, &#8220;&#8230; There is no good or bad products! All products, all products are ugly! &#8220;</p>
<p style="text-align: justify;">In the business of buying and selling, said Bob Sadino, a good product is the product requested by the market (buyers).</p>
<p style="text-align: justify;">Whatever it is, when you are prompted by the market then it is a good product and we must have.</p>
<p style="text-align: justify;">Om BOB then explains how he was able to penetrate the food market in Japan. As is known to the public, Japan market PICK-PICK/very selective in terms of food.</p>
<p style="text-align: justify;">Om Bob said, &#8220;I don&#8217;t know how food quality according to Japan. What they are asking, I provide! They have food here I prepare this. They asked for so I prepare it so &#8220;.</p>
<p style="text-align: justify;">This simple concept appears to be suitable to be applied. What do you think?</p>
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		<title>Online Business Prospects in 2012</title>
		<link>http://www.ontologicalwar.com/internet-business/online-business-prospects-in-2012-486.html</link>
		<comments>http://www.ontologicalwar.com/internet-business/online-business-prospects-in-2012-486.html#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:27:36 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Eastman Kodak]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[KODAK]]></category>
		<category><![CDATA[Nikon]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=486</guid>
		<description><![CDATA[Online business prospects in 2012 Online Business PROSPECTS in 2012Apa Online business prospects in 2012? These types of questions is my most favorite types of questions asked friends on BBM (2310BF87 add it &#8230;), Twitter, Facebook and also on the Website of GBO. I&#8217;ve never discussed it once in the GBO website. You can read [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Online business prospects in 2012</strong></p>
<p style="text-align: justify;">Online Business PROSPECTS in 2012Apa Online business prospects in 2012? These types of questions is my most favorite types of questions asked friends on BBM (2310BF87 add it &#8230;), Twitter, Facebook and also on the Website of GBO.</p>
<p style="text-align: justify;">I&#8217;ve never discussed it once in the GBO website. You can read it back in on the following link: http://gurubisnisonline.com/produk-apa-yang-paling-cepat-laku-di-internet/</p>
<p style="text-align: justify;">In addition there is one thing that should be remembered when we want to determine which Products our Online business is: look at the TREND ahead, Whether people want the product in the future or not?</p>
<p style="text-align: justify;">So here, we asked as if it doesn&#8217;t matter, it&#8217;s a good product or not today, but we think in the future, people still want it what not?</p>
<p style="text-align: justify;">There is a nice article on the Blog RoniYuzirman.com, which tells the story of the failure of KODAK until finally, after 133 years, Kodak declared itself bankrupt. You can visit the link above to get the full text.</p>
<p style="text-align: justify;">That became our appeal, how could a successful International company exist for 133 years, and its products are almost there in all parts of the world. Could go bankrupt at the end of the story &#8230;</p>
<p style="text-align: justify;">Many writers and expert business rate, one of the most important causes of this is the story of KODAK, Kodak was late in keeping track of photos and Print that had been shifted from the manual to digital.</p>
<p style="text-align: justify;">And when the Kodak is aware, the world of digital photos and print have been dominated by companies such as HP, Canon, Nikon and Epson. Late conscious, and so was aware he&#8217;s already lagging far away.</p>
<p style="text-align: justify;">This condition is experienced by many companies in the world, even local businesses around us. One of the much-talked about e.g. how Nokia changed the reason, while now it&#8217;s Samsung&#8217;s been crowned King by adopting Android phones.</p>
<p style="text-align: justify;">Check out all around us, still is there any store selling Black Forest cake that while people have started gangland to TIRAMISU.</p>
<p style="text-align: justify;">Remember the words of Bob Sadino? A good product is the product that the CONSUMER wants. Whatever that &#8230;</p>
<p style="text-align: justify;">At this point, we are invited to metastatic how the behavior of society into our market. In addition to observe their consumption behavior, we can also make use of research to see how the Trend in the future.</p>
<p style="text-align: justify;">That is where we will realize by itself, what Online Business prospects in 2012.</p>
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		<title>SMART Marketing</title>
		<link>http://www.ontologicalwar.com/marketing-strategy/smart-marketing-468.html</link>
		<comments>http://www.ontologicalwar.com/marketing-strategy/smart-marketing-468.html#comments</comments>
		<pubDate>Tue, 31 Jan 2012 09:30:47 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[Intel Corporation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=468</guid>
		<description><![CDATA[Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it&#8217;s time to cut that marketing budget. Signs of recession are all around [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it&#8217;s time to cut that marketing budget. Signs of recession are all around us. Let&#8217;s start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.</p>
<p style="text-align: justify;">Don&#8217;t you dare cut your marketing budget. That is one of the first mistakes businesses make during times of economic crisis.</p>
<p style="text-align: justify;">It&#8217;s time to get smarter about your marketing dollar and spend it to bring results. Sounds good doesn&#8217;t it? However, I can hear you &#8211; how do you do it? If ever customer intelligence was important it&#8217;s now.</p>
<p style="text-align: justify;">The key is to look at your marketing dollars as an investment not an expense. Use the customer knowledge that you have and implement SMART marketing during these times of financial distress.</p>
<p style="text-align: justify;">SMART marketing consists of the following</p>
<p style="text-align: justify;">S &#8211; Strategize<br />
M &#8211; Maintain market spend<br />
A &#8211; Assess and allocate the budget<br />
R &#8211; Research your customer thoroughly<br />
T &#8211; Target and reach out to them</p>
<p style="text-align: justify;">Stand fast during this time. I can not stress to you the importance of seeing your marketing spend as an investment during this time and not an expense. Companies have survived difficult times and have come out strong. You don&#8217;t have to take my word for it. I came a across a fantastic and informative study done by Penn State’s Smeal College of Business entitled Research: Proactive Marketing During Recession . All business owners should read this article. In this study they remind of us of companies that weathered the storm and succeeded. A few examples include:</p>
<p style="text-align: justify;">Procter and Gamble &#8211; During the Great Depression they pushed Ivory soap.<br />
Intel &#8211; In 1990-1991 during economic difficulty they pushed out the campaign &#8220;Intel Inside&#8221;.<br />
Wal-mart &#8211; Walmart launched their &#8220;Every Day Low Prices&#8221; campaign in 2000-2001.</p>
<p style="text-align: justify;">I am sure you recall all of these campaigns as I do. Even when there are difficult times well-positioned companies can in fact survive and thrive in them. It truly is about being SMART and taking marketing seriously now more than ever.</p>
<p style="text-align: justify;">A major key is to know your consumer. Know them inside and out. Know what they think and know where they are. Know how these economic times are hitting them. Create your message around that pain. Reach out to them. Look and revise your product line if necessary. Look at developing lower cost solutions if possible. Be flexible, but at the same time be aware and always assessing.</p>
<p style="text-align: justify;">Consider this &#8211; if you in fact cut your marketing budget, how will your consumers find you? You have severed your business lifeline and future hope of potential growth. Perhaps you have a secret that I&#8217;m not aware of and can reach that success without marketing. If you do I&#8217;m always willing to learn and I’d love to hear from you.</p>
<p style="text-align: justify;">I stand with you during these times and wish you most prosperous marketing campaigns. Success can happen and it can be done, but marketing is involved.</p>
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		<title>6 Tips for Preparing to Exhibit at a Trade Show</title>
		<link>http://www.ontologicalwar.com/business-news/6-tips-for-preparing-to-exhibit-at-a-trade-show-483.html</link>
		<comments>http://www.ontologicalwar.com/business-news/6-tips-for-preparing-to-exhibit-at-a-trade-show-483.html#comments</comments>
		<pubDate>Mon, 30 Jan 2012 12:29:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business News]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=483</guid>
		<description><![CDATA[Trade shows can be a great way for an up and coming company to get their name out, attract clients and network. But they can also be a waste of time and money if you fail to prepare properly. Hopefully the following tips will help you avoid spending hard earned cash only to spend two [...]]]></description>
			<content:encoded><![CDATA[<p>Trade shows can be a great way for an up and coming company to get their name out, attract clients and network. But they can also be a waste of time and money if you fail to prepare properly. Hopefully the following tips will help you avoid spending hard earned cash only to spend two days standing in a crowded hall.</p>
<ol>
<li>Decide what you want from the show: This is a common point that everyone will tell you, but it cannot be emphasised enough. Are you going to the show to generate new sales leads? Research the competition and find useful contacts? Launch a product? There are a lot of reasons to go these shows so pick some and decide how you are going to achieve these objectives. For example let’s say you work for a small software company and you want to show off your new smartphone apps and get some press coverage. You also hope to get some leads for new commissions.</li>
<li>Choosing which shows to go to: Once you’ve decided why you’re going to a show you need decide which ones to go to. This might sound like an odd way round but there are thousands of shows out there and knowing what you want will help you pick the correct ones. So if take the software company above there are a range of shows that might be relevant.  The obvious ones would be shows for the software and telecoms industry. But it is also worth considering other options. If we imagine your company’s app offers a tool for bankers letting them track interest rates across several markets. Banking trade shows then become a tempting option, first you’ll stand out as you’ll be something different and second you get direct access to your end users. There may well be other options; it is worth brainstorming which sectors are relevant to your company and where you could make an impact. But this still leaves you with a huge range of shows to look at, so you’ll have to narrow them down further. Questions worth asking range from the practical such as what food is provided and how far away is it; to who is talking and presenting. In the end the decision will rest on several factors and it is worth making a checklist of what criteria you want the show to offer you and asking others in the industry which they recommend.</li>
<li>Equipment: If you’re exhibiting then you’ll need some <a href="http://www.nimlok.co.uk/exhibition-stand/">exhibition stands</a> both to create a memorable impression as well as providing a showcase and storage space for your products or services. Easily forgotten essentials are comfortable shoes, phone and laptop chargers as well as pens and paper. You’ll also need a lot of business cards and brochures as they will run out. A lot of what you bring depends on what you want to achieve. Our software company for example will want bring along a smartphone and display stand so they can demonstrate their apps.</li>
<li>Training: This is essential as exhibiting isn’t exactly the same as selling. Your likely to get a lot of causal enquires who will be turned off by an aggressive pitch. Similarly I often see staff on exhibition stands just repeating the same pitch to every-one who turns up. Practice engaging visitors in conversation rather than just talking over them.</li>
<li>Pre-Event marketing: Tell people you are going to be there! Everything from emailing potential attendees with and teasers about what you’re going to show to blogging and possibly even press releases. When visitors turn up to an exhibition with anywhere from tens to thousands of companies and stalls exhibiting they are going to need a good reason to seek you out, so if you have already engaged with them then this can give you a huge advantage. If get can get a mailing list of attendees so much the better. Just don’t spam them!</li>
<li>Follow up: How are you going to follow up leads? Another obvious point but essential to bear in mind. Set up a system to collect phone numbers and email addresses or risk watching them disappear.</li>
</ol>
<p>I hope these tips will help your preparations for your next show. These opportunities can be too good to miss and it would be shame to waste time and money due to poor planning. As my science teacher also used to say, “You get out what you put in.”</p>
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		<title>Outsourcing For Your Marketing Plan</title>
		<link>http://www.ontologicalwar.com/marketing-strategy/outsourcing-for-your-marketing-plan-471.html</link>
		<comments>http://www.ontologicalwar.com/marketing-strategy/outsourcing-for-your-marketing-plan-471.html#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:41:42 +0000</pubDate>
		<dc:creator>Mr. Hendrick</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[New product development]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Search engine marketing]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=471</guid>
		<description><![CDATA[It&#8217;s not a secret that many companies that downsize, re-prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions. Outsourcing has become an essential aspect of business strategies and this included the marketing function. Outsourcing allows a company to put more focus on product development and overall operations. It [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">It&#8217;s not a secret that many companies that downsize, re-prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions. Outsourcing has become an essential aspect of business strategies and this included the marketing function.</p>
<p style="text-align: justify;">Outsourcing allows a company to put more focus on product development and overall operations. It eliminates the delay the need to hire full-time staff and avoids tasking overworked staff. Many marketing consultants help companies market their products and services without extending their in-house marketing staff. They can often provide the same service as an in-house marketing department, but at half the cost.</p>
<p style="text-align: justify;"><strong>By outsourcing you gain the following:</strong></p>
<p style="text-align: justify;">Specialized skills and expertise<br />
An external perspective and view point</p>
<p style="text-align: justify;">Outsourcing can be intimidating at first, but there are things to look for when choosing a marketing consultant or an outside marketing firm. Here are a few evaluating questions that should assist you in finding a marketing consultant that is right for you.</p>
<p style="text-align: justify;"><strong>Area of Expertise</strong></p>
<p style="text-align: justify;">Find out what their expertise is in. There are many component to marketing. What do they focus on? Here are common areas of expertise:</p>
<ul>
<li> Search Engine Marketing and Optimization</li>
<li> Branding</li>
<li> Positioning</li>
<li> Affiliate Marketing Development and Management</li>
<li> Marketing Strategy and Plan Development</li>
<li> Internet Marketing Strategy and Plan Development</li>
<li> Lead Generation</li>
<li> Sales and Marketing Campaign Development</li>
<li>Marketing Classes, Seminars, and Workshops</li>
</ul>
<p style="text-align: justify;"><strong>Training/Education</strong></p>
<p style="text-align: justify;">What type of training and/or education is important to you. I will tell you that education is important, however experience and hands-on expertise can far out weigh education when it comes down to success in marketing.</p>
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		<title>Charles Phillips and His Performance at Leading Enterprises</title>
		<link>http://www.ontologicalwar.com/business-tips/charles-phillips-and-his-performance-at-leading-enterprises-480.html</link>
		<comments>http://www.ontologicalwar.com/business-tips/charles-phillips-and-his-performance-at-leading-enterprises-480.html#comments</comments>
		<pubDate>Wed, 18 Jan 2012 13:18:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Business Tips]]></category>

		<guid isPermaLink="false">http://www.ontologicalwar.com/?p=480</guid>
		<description><![CDATA[Charles Phillips is presently serving Infor Global Solutions as a CEO. He is associated with Infor since 1st December 2010. He has a quality experience as a senior executive in many multinational corporations. His expertise is very well known in financial industries and tech companies. Phillips served Oracle as its Board Member and Executive and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zdnet.com/blog/btl/infor-names-charles-phillips-ceo/40883">Charles Phillips</a> is presently serving Infor Global Solutions as a CEO. He is associated with Infor since 1<sup>st</sup> December 2010. He has a quality experience as a senior executive in many multinational corporations. His expertise is very well known in financial industries and tech companies. Phillips served Oracle as its Board Member and Executive and Management Committee member from January 2004 and September 2010. From May 2003 to September 2010 he served as a President of Oracle.</p>
<p>Phillips is a productive person. He focused in developing roadmaps. He believed in buying products and not cash. The different companies were acquired by Oracle under his leadership.  He delivered the products more quickly and into the places where people did not expect. He brought in modern application and mobile technology. He is innovative and under his responsibility the company has achieved success at faster rate. In only ten months Oracle delivered various new features than in the past 2-3 years. During his term in Oracle, Oracle acquired many minor firms namely Indicast, Steltor and NetForce. Oracle also bought PeopleSoft, Retek, I-flex Siebel, BEA Systems, Hyperion and many more.</p>
<p>Formerly Charles Phillips was captain at US Marine Corps before joining Wall Street. His career in military services built in him leadership qualities at very young age. He also played a role of managing Director at Morgan Stanley from September 2006 to 2010. In 2009, Phillips was selected as a member of the President’s Economic Recovery Advisory Board.</p>
<p>Infor is the third largest enterprise application company. It provides business to middle sized companies in Atlanta. <a href="http://money.cnn.com/galleries/2010/fortune/1009/gallery.women_men_highest_pay.fortune/15.html">Charles Phillips Infor</a> brought in diverse skills and experience in Infor. The company has over seventy thousand customers across 125 countries. With his performance, the firm is poised to grow faster in coming years. The importance is given to understanding and automation of business’ complex processes. Its commitment towards innovation has made it successfully is serving its customers well. Charles Phillips Infor is excited to lead the team of more than eight thousand employees in the company’s next growth phase. Infor has already proved itself by acquiring and successfully incorporating seventy companies. Phillips joined the company in the crucial time when the next generation application ION was soon to launch. Infor has millions of cloud subscribers.</p>
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