Business War and Competition

Posts Tagged ‘Business Planning’

4. Choose a slogan that sells.

The slogan is kind of a complementary tool in your marketing strategy by helping to create an image. The slogan sums up in one sentence what you give to your customers. There is a difference between companies with a slogan and not because a good slogan defnitivamente sold.

5. Create a culture of customer service.

All the above points are related to aspects of subjective image. However, there is a fundamental element that defines a 80% what your company is: people. Your partners or employees. They are the ones who have direct contact with the client and are the people who carry on their shoulders the importance of conveying an accurate picture.

In fact you have a great physical presence, with a good name, great logo and colors selected, but the first contact of an employee with the client, can bring down all but one has a genuine culture of service. Read the rest of this entry »

In a highly competitive world where your customers will likely alternative to other 10 companies that make or offer the same as yours, the image is undoubtedly one of the differentiating factors that will make your business the option to choose.

This article will discuss how to improve the image of your company from today and increase corporate value that your customers expect.

The image of your company or corporate image as usual call is a very important element because it can powerfully convey a message that is positioned in the minds of customers.

And if you can position yourself in the mind of your customer, then you will have achieved an advantage over your competition and your profits will increase. Hence, large corporations spend millions of dollars to create, maintain and renew the image of their companies because they know and understand the power in this factor.

1. The name of your company.

The business name that you give your business is probably very important because it will be used for all purposes of the company. Read the rest of this entry »

Business Planning is the process through which analyzes the current situation (where we are), goals set (where we want to), and defines the strategies and courses of action (how we spot) to reach these goals.

Whatever the size of a business, planning is critical to its success, as it serves as a basis for other administrative functions (organization, coordination and control), and can reduce uncertainty and minimize risks.

Business Planning process

The steps required to make a planning or planning, are:

1. Current Situation Analysis
First we do an external analysis, which allows us to know the status of the environment and identify opportunities and threats, and an internal analysis that allows us to know the status or capacity of the company and identify strengths and weaknesses.

The external review will assess the economic, social, governmental, technological, as well as competition, customers and suppliers. Evaluate aspects that already exist and that there may be aspects (trends).

And in the internal analysis will assess the resources available to the company, financial, human, material, technological, etc.

2. Set goals
Once the analysis of the situation, we establish the objectives of the company, according to the resources or the capacity that it owns, according to the external environment we have discussed.

Read the rest of this entry »