Business War and Competition

Posts Tagged ‘Web Design and Development’

Find money online now booming among office employees. How tempting is that every open websites that offered in the column of ads on the side is able to be earning millions in a short time, can make money capital of wedlock or even retire early and get your time back because it can escape from the office routine independent right-completely drain your energy and thoughts. ‘Actually this is not real what the hell? “‘ Lest I be fooled? ‘Or’ edges are ya still seems to be a great asset?” Surely it is often echoed in your head so that we are still hesitant to tries.

The truth of the many options for doing business on the internet today like for example: blog, pay per click website, install google adsense, affiliate system, or even selling their own products directly on your website or social network site, the edges are just one of our activities ie we should still have a market to sell. After knowing that the edges are selling do not rush to have thought “Well ya very hard to earn money online if so how, who want to buy?” Since the actual sale on the internet was not sesusah we think.

way you can improve your Web site is to choose titles for navigation links that offer obvious benefits to visitors. Think in terms of direct response marketing. You’d never receive an envelope or catalog in the mail with words like “About us,” “Our Products,” and “Contact.” Instead, every word on the envelope or front cover of a direct-response catalog is designed to offer a benefit and ask for an action.

Accordingly, strive to replace inward-directed links with links that offer benefits. Translate the categories of your Web site into clearly identified “benefit chunks.” For example:

“Products” could be translated into “Resources”
“About us” could be translated into “Experience”
“Contact us” could be translated into “Register to win” or “Free valuable report!”
FAQ—shorthand for “Frequently Asked Questions”—can be replaced by “How to be an informed buyer”

In each case, the goal is to have every word of your Web site appeal to the visitor’s point of view, rather than the business’s point of view.

The home pages of many Web sites have brief “mission statements.” Invariably, these, too, are written from the business’s point of view rather than the visitor’s point of view. “Our goal is to create happy and satisfied customers.” What does that tell you about the business? Is it believable? Does it help separate the business from its competition? Does it offer a benefit?

In most cases, mission statements, taglines, or mottos simply waste space and are ignored by visitors on their first visit and irritate visitors upon subsequent visits. Why subject your visitors to the same words each time they visit? Instead of wasting space on an empty claim that cannot be proven, or a claim that is difficult to translate into a visitor benefit (“Family-owned since 1955”), concentrate on developing headlines and links that satisfy your visitor’s need for information

Four things should occur during the introduction stage:

Mutual introduction. From the moment they hit your Web site, visitors should begin learning about your firm, the products and services you sell, as well as your philosophy of doing business. The benefits you offer should be immediately apparent.
Image. Your Web site should project a unique image, one that is distinct from your competitors as well as appropriate for your philosophy of doing business.
Registration. Visitors must register by submitting, at bare minimum, their e-mail address and, preferably, additional information.
Qualification. Visitors have differing information requirements. Your Web site’s structure should make it easy for visitors to qualify their information needs, which will help them quickly locate desired information and help you fine-tune your dialog with them.

How to Introduce Yourself
Within seconds of visiting your Web site, visitors should be able to learn a lot about you, your business, and the products or services you offer. Your success depends on your ability to immediately engage your Web site visitor in a meaningful dialog while introducing your products and services. It’s important to emphasize the importance of speed. Visitors are in a hurry and will not stick around unless they are presented with meaningful information tailored to their needs.

The biggest mistake most firms make is to create a home page for their Web site that features a big logo and their name, followed by a series of buttons with vapid titles like “About us,” “In the News,” “Our Products,” and “Contact.”

It’s interesting that businesses that have mastered the art of business-to-business or business-to-consumer direct mail fall down with a resounding thud when it comes to creating their home page. Home pages that waste their visitors time and fail to offer meaningful information or engage visitors in a dialog are doomed to failure.

Is your home page effective?
Start by viewing your home page from a visitor’s point of view and ask yourself, “What does the home page teach me?” If you can’t provide a meaningful answer to that question, your home page needs work. Ask yourself the following questions:

1. Does the Web site load quickly?

2. Does the Web site communicate the firm’s area of expertise?

3. Does the Web site describe the products or services offered?

4. Does the Web site offer news value that I will benefit by learning?

5. Does the Web site communicate how the firm differs from its competition?

6. Does the Web site invite me to participate?

The easiest way to improve most Web sites is to reduce the size of the graphics and choose more appropriate titles for the navigation links. In many cases, reducing the size of the logo—which really does not offer visitors any information or value—creates the space necessary to begin the sales process by focusing on a specific product or service that identifies the firm’s area of expertise. Another advantage of this approach is that reducing the space devoted to your logo makes it possible to add news value to your Web site by frequently changing the product or service featured.

If your Web site’s home page always appears the same, even if the contents are changed, visitors are unlikely to come back because the new content isn’t visible.

Types of Web Sites
Let’s start by taking a look at the most common types of Web sites and examine some of the issues involved in creating a Web site that will build a close and ongoing relationship with your prospects and customers. This will provide you with a framework for creating your own Web site, one based on the customer development cycle.

There are four types of Web sites: inner-directed, information-oriented, transaction-driven, and relationship-oriented.

Inner-directed Web sites are created from the business’s point of view. The home page typically features the firm’s logo and accomplishments. Inner-directed Web sites lack a focus on specific products or services. They typically fail to encourage urgency or visitor involvement. These sites typically feature photographs of buildings, lists of accomplishments, and testimonials from satisfied customers.
Information-oriented Web sites provide more information about the firm’s products and services. These sites function like electronic brochures in that they communicate the same types of material as found in brochures. Information-oriented Web sites reflect more of a customer focus but fail to communicate urgency or establish a two-way information exchange with the Web site visitor.
Transaction-oriented Web sites assume that every visitor is ready to buy and, accordingly, place an emphasis upon price product features and benefits and place a premium on urgency; price is used to encourage visitors to order “right now!”. To date, the most successful examples of transaction-oriented Web sites are the numerous Web sites created by airlines, book stores, concert ticket outlets, and computer industry hardware manufacturers and software makers. Although transaction-oriented Web sites are the fastest-growing category of Web sites, transaction sites depend heavily on price incentives and—accordingly—often fail to offer visitors a reason to return until the next time customers are in the market to buy. They, likewise, make no attempt to create long-term customer loyalty.
Relationship-oriented Web sites that attempt to forge long-term bonds with Web site visitors by establishing an ongoing dialog with them, fine-tuning the relationship between buyer and seller, and rewarding previous customers so they’ll not only buy again, but also recommend the firm to their friends. Relationship-oriented Web sites are intended to advance customers along the customer development cycle.