Business War and Competition

Posts Tagged ‘Website’

Easy it is to start a Business Online with the Maximize Function Blog

The function Blog on today so much versatility.
It used to be when I started jamming awal2 blog, (to my knowledge) only for the media functionality of blogs vent, writing information, news, etc. And so develop by having a blog monetizing that most pundi2 to scoop up the dollar $ $ $. And this time, the blog was able to appoint the principals maximized small business/SMEs/SMALL, even housewives products (P-IRT) can also be marketed through the blog.

There’s nothing wrong with those changes, depending on how we Tanganyika. Want to be spectators only, join the flow, or become a principal of flow changes.

I became a Blogger Calls since the beginning of 2008. At first it was just a matter of sharing experience blogging, surrounding the activities and benefits obtained from blogging itself. In mid-2008 I started kategori2nya, a Blog for specified educational, Blog to Blog for writing, Used to Blog for business. Perhaps the terahertz is interesting to my share.

Blog for business already I teach to many participants of the Training/Seminar/Workshop which has invited me. And as long as it did my theory always was wrecked when participants are asked, ‘ what is a business that’s already up through Blog Mas Ale? ‘. Why is the Ark? because I am just a Perimeter, not a business. End of 2009 I started practicing what I preach, the result? Zero, the practice is not as easy as theory. But Amazingly, my students much success.

The Cause Of The Products Or Services We Don’t Sell For Sale Online
Posted by Online Business Guru on October 15, 2011

The cause of the products or services we do not Sell Online. writing on the initial Sale, I never said that all products and services can be sold online. Still remember? Come on open-open again the writing at the beginning of the post …

In fact it is so, all products and services are in principle can be sold via online. None of the products and services that could not be sold online.

Maybe you think with ‘ disabled ‘ is a category of products and services that are a bit difficult for sale online. Take the example of indiscriminate.

How to sell it through online? Can be sold online? I will still insist on saying: can.

Has been with the DUMPLING Online? Try goggling, was a product sold online. dumpling Mostly ordering Facebook. Orders are collected, the seller then drop off the roads fit Dumpling order.

Well, now the problem is. When we’ve got merchandise, open online store, already selling via the Internet, it has been the practice of Internet Marketing and SEO. We even PUSH with social media …

Then, it turns out products or services we have not SOLD or not SOLD. What is the cause?

Where is the problem??

The following causes of product or service we are not SUCCESSFUL When Sold ONLINE:

1. still in process and you are impatient waiting for him.

Internet Marketing and SEO takes time. Do you say, you make a website today, keep 2 days again have PRACTICE. Weight …

You must wait for and faithful in the process. Moreover, your product is the product that IT is KIND of a LONG process of sales. Such as: houses, land, etc.

2. Website/Online store you are not Known (not indexer) GOOGLE and other search engines.

This is already clear. Most Consumers when buying products and services will conduct a search via a search engine first. Especially Google…

3. your Website is well known But was ranked the LOWEST.

At least the website/online store you must be in the top 10 rankings of GOOGLE.

What is the mark? Website/Online store you hang out on page 1. It’s his mark …

4. the Website and your promotion is LESS OBVIOUS/NOT CLEAR What Sells.

Promotions and all the writing on the Website/Online store, on FB, Twitter etc should be clear on. What you sell …

Lest anyone even know if you’re being guns for SALE, thought to regular blogging …

5. No TRUST (the trust) of prospective consumers.

All come to your Website, or read your ad on FB, Twitter or classified ads. But after reading it, there is no confidence of prospective consumers to buy from you.

Many Online stores are less convincing. Impressed not serious SELLING. Check our website … yuk

6. the price is too expensive.

The price is too expensive. This requires a survey, the price of expensive it  see market, competitors and the availability of similar products and services in the market.

Included in the calculation of the consumer is your service. Warranty, Returns the product etc.

7. prospective consumers do not know what are the advantages to buy products or services from you.

Are the benefits of your product? Why must purchase passes online? Why to buy through you? Is it good quality? Whether merganser while others are not? Is it cheaper? Whether your product is only one etc …

Great photo competition was opened by the internet giant Google. The competition, dubbed ‘Google Photography Prize’ targeting the following students who wrestle the world of photography with a tempting prize.

Students aged 18 years and over is one of the requirements to follow Google’s photo contest. They, both amateur and professional disilakan to send photos via Google +.

Yes, this race is indeed powered by Google +. Presumably, Google is doing to boost the popularity of networking sites they were in the middle of the growing prestige become slow. This competition was also to respond to the ‘activist’ image that maximizes the existence of internet sites to display his work.

Reportedly, the first 100 days of the birth of Google +, a total of more than 3.5 billion photos have been uploaded there. By comparison, Facebook reported that users have uploaded as much as 250 million photos per day or 25 billion photos per 100 days.

Google Photography Prize itself is now already underway and photo collection time is limited to January 31, 2012. There are 10 categories to choose from namely:

* Me

* Food

* Travel

* Fashion

* Action

* Street

* Sport

* Night

* Sound / Silence

* Point of View

Google offers a very tempting prize for the winner. Quoted from DPreview, Sunday (13/11/2011), Google has prepared more than 100 phones Samsung Galaxy Nexus.

Then 10 finalists have been selected by a professional jury and curator of the Saatchi gallery will have the opportunity to display shot on the Saatchi Gallery for 2 months. As information, this gallery is a leading gallery, founded in 1985 in London.

Not only that, for the ultimate winner, he will be given a ‘photographic journey’ to places a charming selection of the winner himself, accompanied by professional photographers.

To enter the competition is great, the registrant lived upload a maximum of 8 pictures on Google + networking sites and give the title of his album ‘Google Photography Prize’.

Find money online now booming among office employees. How tempting is that every open websites that offered in the column of ads on the side is able to be earning millions in a short time, can make money capital of wedlock or even retire early and get your time back because it can escape from the office routine independent right-completely drain your energy and thoughts. ‘Actually this is not real what the hell? “‘ Lest I be fooled? ‘Or’ edges are ya still seems to be a great asset?” Surely it is often echoed in your head so that we are still hesitant to tries.

The truth of the many options for doing business on the internet today like for example: blog, pay per click website, install google adsense, affiliate system, or even selling their own products directly on your website or social network site, the edges are just one of our activities ie we should still have a market to sell. After knowing that the edges are selling do not rush to have thought “Well ya very hard to earn money online if so how, who want to buy?” Since the actual sale on the internet was not sesusah we think.

Going by the simple definition of Internet marketing, it is an underlying key to your website promotion. In today’s fast running world, no one has enough time to sit back to view each and every detail of your product
and services. Standing out in today’s hyper-competitive online marketplace is not an easy task. Here is when internet marketing techniques unveil their potential. They teach you to leverage ways by which you can provide your visitors with exactly what they are searching for.

Undoubtedly, one wants to avail the internet marketing solutions that are affordable as well as convenient to follow up for the future. Today, services available by proficient internet marketing consultants have made it possible thereby enhancing your online presence and satisfying you on all counts. Indeed, you can get your internet marketing solutions customized depending on your requirements. This further helps you give your marketing materials their own personalized identity. A quick search in any leading search engines for an internet marketing consultant or an internet marketing company leads to a tremendous number of possible alternatives.

way you can improve your Web site is to choose titles for navigation links that offer obvious benefits to visitors. Think in terms of direct response marketing. You’d never receive an envelope or catalog in the mail with words like “About us,” “Our Products,” and “Contact.” Instead, every word on the envelope or front cover of a direct-response catalog is designed to offer a benefit and ask for an action.

Accordingly, strive to replace inward-directed links with links that offer benefits. Translate the categories of your Web site into clearly identified “benefit chunks.” For example:

“Products” could be translated into “Resources”
“About us” could be translated into “Experience”
“Contact us” could be translated into “Register to win” or “Free valuable report!”
FAQ—shorthand for “Frequently Asked Questions”—can be replaced by “How to be an informed buyer”

In each case, the goal is to have every word of your Web site appeal to the visitor’s point of view, rather than the business’s point of view.

The home pages of many Web sites have brief “mission statements.” Invariably, these, too, are written from the business’s point of view rather than the visitor’s point of view. “Our goal is to create happy and satisfied customers.” What does that tell you about the business? Is it believable? Does it help separate the business from its competition? Does it offer a benefit?

In most cases, mission statements, taglines, or mottos simply waste space and are ignored by visitors on their first visit and irritate visitors upon subsequent visits. Why subject your visitors to the same words each time they visit? Instead of wasting space on an empty claim that cannot be proven, or a claim that is difficult to translate into a visitor benefit (“Family-owned since 1955”), concentrate on developing headlines and links that satisfy your visitor’s need for information

Four things should occur during the introduction stage:

Mutual introduction. From the moment they hit your Web site, visitors should begin learning about your firm, the products and services you sell, as well as your philosophy of doing business. The benefits you offer should be immediately apparent.
Image. Your Web site should project a unique image, one that is distinct from your competitors as well as appropriate for your philosophy of doing business.
Registration. Visitors must register by submitting, at bare minimum, their e-mail address and, preferably, additional information.
Qualification. Visitors have differing information requirements. Your Web site’s structure should make it easy for visitors to qualify their information needs, which will help them quickly locate desired information and help you fine-tune your dialog with them.

How to Introduce Yourself
Within seconds of visiting your Web site, visitors should be able to learn a lot about you, your business, and the products or services you offer. Your success depends on your ability to immediately engage your Web site visitor in a meaningful dialog while introducing your products and services. It’s important to emphasize the importance of speed. Visitors are in a hurry and will not stick around unless they are presented with meaningful information tailored to their needs.

The biggest mistake most firms make is to create a home page for their Web site that features a big logo and their name, followed by a series of buttons with vapid titles like “About us,” “In the News,” “Our Products,” and “Contact.”

It’s interesting that businesses that have mastered the art of business-to-business or business-to-consumer direct mail fall down with a resounding thud when it comes to creating their home page. Home pages that waste their visitors time and fail to offer meaningful information or engage visitors in a dialog are doomed to failure.

Is your home page effective?
Start by viewing your home page from a visitor’s point of view and ask yourself, “What does the home page teach me?” If you can’t provide a meaningful answer to that question, your home page needs work. Ask yourself the following questions:

1. Does the Web site load quickly?

2. Does the Web site communicate the firm’s area of expertise?

3. Does the Web site describe the products or services offered?

4. Does the Web site offer news value that I will benefit by learning?

5. Does the Web site communicate how the firm differs from its competition?

6. Does the Web site invite me to participate?

The easiest way to improve most Web sites is to reduce the size of the graphics and choose more appropriate titles for the navigation links. In many cases, reducing the size of the logo—which really does not offer visitors any information or value—creates the space necessary to begin the sales process by focusing on a specific product or service that identifies the firm’s area of expertise. Another advantage of this approach is that reducing the space devoted to your logo makes it possible to add news value to your Web site by frequently changing the product or service featured.

If your Web site’s home page always appears the same, even if the contents are changed, visitors are unlikely to come back because the new content isn’t visible.

Once you have built your site, you need to find a place to host it. Web sites are not located in virtual places. They run on computers. When you visit a Web site on the Internet, your browser software (Netscape Communicator or Microsoft’s Internet Explorer) communicates directly with that Web site, which is on a computer(s) running Web server software and a variety of other applications server software products such as database, security, content, and mail servers. In other words, there is a there there.

In choosing a place to host your Web site, you will consider two basic options: host it yourself or pay a company that specializes in Web site hosting to do it. It does not matter where you physically host it, because software is available to set up, configure, and maintain your Web site remotely. So even though your site may make its home off the premises, you can make changes from anywhere! There are benefits to both hosting your Web site locally on your premises as well as having a company host it for you. If you decide to host your site locally, you will need to purchase the hardware and connections required to run a server, plus the server itself, and you should probably hire a full-time employee to upgrade, maintain, and work on the equipment and the Web site. For more on Web servers and technology issues.

One of the big benefits of having a company host your site is that should a problem arise and a crash occur, the hosting company has a battery of staff members to fix the problem and get your site up and running fast. Sometimes they’ll even have it back up before you know there was a problem! Your Web site is your online presence twenty-four hours a day, seven days a week. Your customers expect to be able to find it any time of day or night. If you choose to host your own site and it goes down at 4:00 A.M. on a Sunday morning, who will be there to fix it? It is definitely something to be considered.

In most cases you will want to pay a Web hosting company for this service. First of all, by the time you invest enough money to host your Web site reliably and efficiently, you would need to start your own Web hosting service to recoup the costs. Second, the expertise needed to maintain a high-quality Web server and high-speed connectivity to the Internet is not trivial. It is very, very difficult. In short, in 999 cases out of 1,000 there is no question about the best route to take: hire a Web site hosting company.

There are thousands of companies that will host your site. Their services and prices vary significantly, as does their quality. On the low end there are Web hosting companies that charge as little as $19.95 per month for basic hosting services. This type of hosting usually does not include any kind of interactivity, database services, POP3 e-mail services, or high-end multimedia capabilities like RealAudio or RealVideo.

Types of Web Sites
Let’s start by taking a look at the most common types of Web sites and examine some of the issues involved in creating a Web site that will build a close and ongoing relationship with your prospects and customers. This will provide you with a framework for creating your own Web site, one based on the customer development cycle.

There are four types of Web sites: inner-directed, information-oriented, transaction-driven, and relationship-oriented.

Inner-directed Web sites are created from the business’s point of view. The home page typically features the firm’s logo and accomplishments. Inner-directed Web sites lack a focus on specific products or services. They typically fail to encourage urgency or visitor involvement. These sites typically feature photographs of buildings, lists of accomplishments, and testimonials from satisfied customers.
Information-oriented Web sites provide more information about the firm’s products and services. These sites function like electronic brochures in that they communicate the same types of material as found in brochures. Information-oriented Web sites reflect more of a customer focus but fail to communicate urgency or establish a two-way information exchange with the Web site visitor.
Transaction-oriented Web sites assume that every visitor is ready to buy and, accordingly, place an emphasis upon price product features and benefits and place a premium on urgency; price is used to encourage visitors to order “right now!”. To date, the most successful examples of transaction-oriented Web sites are the numerous Web sites created by airlines, book stores, concert ticket outlets, and computer industry hardware manufacturers and software makers. Although transaction-oriented Web sites are the fastest-growing category of Web sites, transaction sites depend heavily on price incentives and—accordingly—often fail to offer visitors a reason to return until the next time customers are in the market to buy. They, likewise, make no attempt to create long-term customer loyalty.
Relationship-oriented Web sites that attempt to forge long-term bonds with Web site visitors by establishing an ongoing dialog with them, fine-tuning the relationship between buyer and seller, and rewarding previous customers so they’ll not only buy again, but also recommend the firm to their friends. Relationship-oriented Web sites are intended to advance customers along the customer development cycle.

Technology Trends

Technology is evolving at breakneck speed. The cost of hardware, software, and Internet access continues to drop and the capabilities offered continue to advance. The size of the Web population continues to grow, and it’s demographic mirrors society as a whole. The numbers of places people are when they access the Web is increasing as well.

The ubiquity of the Web
Lower prices for computers and Internet access means that the number of people who can visit your Web site continues to grow. Millions of new users each year join the 60–80 million current Web users. This means that more of your customers and prospects can visit your Web site more frequently. This is in conjunction with several other ongoing trends.

People are also getting more in the habit of going to the Web site for their news. The major newspapers have Web sites that contain updates of their print articles and late breaking news. Instead of being tied to on-the-hour or quarter-hour news broadcasts, you can visit your favorite television station’s Web site for late breaking news. When you want to find out the five day weather forecast in virtually any town throughout the United States, you can locate it on the Web.

The Web is no longer a novelty. For many, it is not even exciting. It is simply a universal communications tool, as accepted as the television or telephone, to help people locate information on demand. The implication is that your customers and prospects are likely to turn to your Web site before calling you on the phone or visiting your place of business. If your Web site does not project an accurate image of your firm’s offerings and attitudes, you will not get a second chance for their business. Soon, Web-based video conferencing will reduce the amount of business travel as people in distant offices will be able to communicate without leaving their home towns—or their homes.